Digital channel for hard-to-reach customers


When Biffa, the nation’s leading waste management business, needed an innovative way to connect with its diverse, UK-wide, small and medium enterprises (SME) customer base. Our specialist partner, 44 Digital, created a new channel – a stylish digital magazine that would capture the attention of this notoriously hard-to-reach audience.

The result was Uplift, a clearly branded and user-friendly digital magazine, featuring offers, news, tips and essential information, supported by frequent calls to action. Case study videos bring each issue to life, and highlight the positive relationships Biffa shares with its customers.

Through analytics and customer feedback they’ve tracked Uplift’s success, and proven the popularity of features such as the case study video and exclusive offers. More than 20,000 pages have been read since its launch, averaging at 4,000 pages read per issue and 8,000 readers engaged.

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